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How the Canton Fair actually works

Guides on structure, registration, and preparation, plus an honest answer on whether the trip is worth it for your specific order.

This section covers the mechanics you need settled before you plan the trip itself: what the fair actually is, how it’s structured into phases, how registration and the buyer badge work, and what to expect walking in for the first time. None of this is about sourcing decisions — that starts once you’re on the ground, covered in the categories and suppliers sections.

What’s covered here

What’s next

Once the mechanics make sense, the next decisions are about content, not logistics: which product category and phase fits your sourcing, and what visa route your passport needs to actually get there.

Frequently asked questions

Do I need to register before attending the Canton Fair?
Yes. There's no walk-in ticket at the door in the way a consumer expo might work — attendance runs on a buyer badge, applied for online in advance or arranged in person at one of the organiser's registration points. The registration page in this section covers the process end to end.
Is the Canton Fair one event or several?
One event split into three phases, each covering a different, non-overlapping set of product categories and running on its own dates within the same session. Most buyers attend only the phase that matches what they're sourcing, not all three.
Can a first-time buyer attend without a company or import history?
This depends on details this guide couldn't fully confirm from the registration process itself — covered directly, including what's known and what isn't, on the dedicated company-registration page rather than answered definitively here.